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Substitutions - Personalised Experiments

Substitutions are a way to templatize your content using a template syntax and data from tags.

The mustache template engine is used to render the templates.


Hi {{sh_first_name}}, your account balance is {{account_balance}}.
Click here to check your stats.


In the above example the {{sh_first_name}} gets replaced by the string value of the sh_first_name tag associated withe recipients install, and {{account_balance}} is a custom tag will be replaced by the numerical value of the tag.

Last update: 2023-04-12